Rhinoceros
Giving birth to a rhinoceros is not something we do every day. But when one of the UK’s leading urban cleaning and specialist coatings experts embarked on expansion plans and needed a new name and identity, it was a task we took in our stride.
Research told us they were respected for being heavyweight experts in their field — solid and reliable, with a ‘can do’ attitude. Heavyweight? Rugged coating? Solid? It’s obvious, really.
Inspired by their no-nonsense qualities, we squashed letters to bring personality and memorability, while high-visibility yellow reflected their work environment — and made it cost-effective to implement.
To support the launch, we designed a range of communications including a brochure, case studies and website www.rhino247.com
