RBS
Brand building is not purely visual. Copy counts too. Over the course of the past decade or more, we’ve created a written style for retail communications for RBS that’s clear and open, friendly and professional, polite and direct. It works — for the Bank, for their customers and for the brand. Originally tasked (way back in ’97) with the redesign of all personal and commercial retail literature, we’ve been involved in its on-going design and management ever since.
More recently, we’ve also been asked to apply our skills as guardians of the written word on behalf of RBS group sponsorship — for whom we write, edit and manage all content on their website rbssport.com.
